Selling Print-on-demand T-shirts Through Amazon Merch on Demand, Focusing on Specific Sub-niches Instead of Broad Topics
Originally published Sep 6, 2026 — Greg Gottfried
Greg Gottfried · How I Built 10 Streams Of Income In My 20's ↗
One of 9 ideas covered in this video
Join Amazon Merch on Demand and upload T-shirt designs (phrase-based joke/niche shirts); Amazon creates the product listing, handles printing, shipping, and customer service as orders come in, paying the designer a split of the profit per sale. Use a copyright-free, commercially-licensed design tool to quickly create designs without needing Photoshop skills, and focus on narrow sub-niches within a broader topic (not just 'fishing shirts' but 'fly fishing,' 'deep-sea fishing,' 'ice fishing' separately) rather than one generic category, to reduce competition per design.
The presenter describes this as the first income stream that ever worked for him after being laid off at 18, discovering it passively earned money in the background of his part-time job with no ads or active marketing required, and says it built the foundation that all nine of his other income streams grew out of.
Someone willing to create many design variations across specific sub-niches rather than a few broad designs, comfortable with a slow passive-income buildup rather than instant results.
Amazon Merch on Demand is a real, established print-on-demand marketplace with the fulfillment model described accurately (Amazon handles printing/shipping/service, seller gets a royalty split), and the sub-niche strategy is sound, standard print-on-demand advice for reducing competition. No specific personal revenue figures for this exact stream are given in this segment.