Buyer-focused YouTube Content Ideation System Using Dollar-per-view Tracking and "splintering"
Originally published Aug 24, 2026 — Ed Lawrence
Ed Lawrence · How a $10,000,000 YouTube channel comes up with ideas ↗
For an existing business already selling something, replace the common practice of copying whatever gets views on YouTube with a 5-step system: survey your actual buyers about their top struggles, track dollar-per-view (not just views) on every video you publish using a tool like RevTrack to find which topics already generate sales, take any video with unusually high dollar-per-view and "splinter" it into a deeper, standalone video on that specific sub-topic, use your buyers' actual priorities (not generic view-getting topics) as a filter (a "buyer lens") when adapting ideas from other successful channels, and repeat the highest-converting patterns rather than constantly inventing new topics.
The presenter cites one video that generated $50,000 from just 12,000 views by applying this system, and describes "splintering" a passing mention of a concept (warm audience depletion) into its own deep-dive video that went on to generate $94,000. He contrasts this with traditional idea-copying (finding a popular video in your space and remaking it), which he argues actively repels serious buyers by only attracting complete beginners chasing views rather than results.
Someone who already has an existing offer or business and uses YouTube for sales rather than ad revenue, comfortable tracking sales data per video rather than just view counts.
The core insight — track revenue per video, not views, and systematically expand on whatever topics already convert — is a genuinely more rigorous approach than most content-ideation advice, and the "splintering" technique (turning a proven passing mention into a full video) is a specific, reusable tactic. This system assumes you already have paying customers to survey and existing sales data to track, so it's most useful as a growth technique for an established offer, not a way to start a business from zero, and the video promotes the presenter's own free masterclass as a lead magnet.