Building Interactive Diagnostic Quizzes to Replace Influencers' and Coaches' Static PDF Lead Magnets
Originally published Sep 8, 2026 — Luna Vega
Luna Vega · 5 PROFITABLE Claude AI Side Hustle That Will Make You RICH! ↗
One of 5 ideas covered in this video
Find influencers and coaches whose lead magnet is still a static free PDF or ebook, and pitch them on replacing it with an interactive diagnostic quiz (e.g. "what kind of business should you start based on your skills and schedule") built using Claude to write the questions, scoring logic, result categories, and segmented follow-up email sequences — then offer to build, and potentially manage, that quiz and its follow-up funnel for them.
The presenter cites that free PDFs convert at roughly 3-10% and go largely unread (60-70% of downloaders never open them), versus an interactive quiz converting around 40% while also collecting structured answers that let the influencer send a personalized, segmented follow-up sequence instead of a single generic email blast. The suggested approach is to find prospects by checking influencer bios/link pages for an existing PDF or Stan Store, DM them a short pitch offering a free sample quiz, and once landed, offer recurring work managing their email funnel, tweaking quiz questions, or reviewing the collected data.
Someone comfortable using Claude (or a no-code tool like Typeform) to build interactive logic, and willing to do cold outreach to influencers and coaches rather than waiting for inbound interest.
The stated conversion figures (3-10% for PDFs vs. ~40% for quizzes) come from the presenter's own framing rather than a cited independent study, so treat them as directional rather than exact; that said, the underlying logic — a quiz collects qualifying data a static PDF can't, enabling segmented follow-up — is a well-established marketing principle. Landing the first clients still depends on cold outreach to people who may already be pitched constantly, which the video doesn't address beyond the initial DM script.