A $500K/month GoHighLevel Website Agency's Cold-outreach and Pre-call Video Sales System
Originally published Jul 16, 2026 — Kai Stone and Michael, Stone Systems
Kai Stone and Michael, Stone Systems · He Makes $509K/mo Selling GoHighLevel AI Websites ↗
A detailed account, from both co-founders, of building a contractor-focused GoHighLevel website and automation agency from zero to over $500,000 a month in recurring revenue, centered on a single simple offer (a $297/month website with instant lead text-back and Google review automation, no upfront fee) and two specific, teachable sales techniques: a cold-call icebreaker that references a fabricated mutual referral to get past the first ten seconds of a call, and a short pre-recorded video (a VSL) sent before every sales call that walks through a real client's results, with the salesperson deliberately stepping away from the camera while the prospect watches so they absorb the pitch without feeling sold to.
Both founders describe a specific, high-volume cold-calling phase early on (one describes 400-700 dials a day, a roughly 20% show rate, and a 10% close rate at that volume) before scaling into paid ads, and both independently emphasize the same core philosophy: keep the price low ($297/month, never over $800 as a beginner) so it's an easy yes, master a single simple offer before adding upsells, and treat the first 10-15 clients as building your own sales and service skills rather than optimizing prematurely. Specific unit economics are given: at 1,300 clients, monthly churn runs 8-12%, and upsells (a one-time $500 Google Maps optimization, $500/month SEO or local ads) were only introduced after crossing $100,000 a month.
Someone willing to commit to a genuinely high volume of cold outreach early on and keep the initial offer deliberately simple and low-priced rather than trying to charge premium rates as a beginner.
This needs a direct, upfront caution: the cold-call script described involves inventing a nonexistent mutual referral (a fictional person who supposedly recommended the business) to get a prospect to stay on the line, a deliberate fabrication both founders openly acknowledge and defend as a minor, harmless untruth in service of a legitimate outcome. Readers should weigh that directly rather than adopt the script uncritically. Separately, the two founders' accounts (given in separate interviews) describe the same company from each partner's side, not two independent discoveries of this approach; specific figures throughout (revenue, churn, close rates) are the founders' own account without independent verification, though the level of specific detail, including openly discussed early failures and low periods, is a stronger transparency signal than most success-story content.